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PM Modi to launch ‘Jan andolan’ campaign for Covid appropriate behaviour

Prime minister of Govt of India has launched a Jan Andolan for Covid-19 appropriate behaviour today on October 8, 2020. The campaign will be launched by way of a tweet in view of the upcoming festival and winter season as well as the opening up of the economy. 

Prime Minister Narendra Modi will launch a ‘Jan andolan’ campaign for Covid appropriate behaviour on Thursday in view of upcoming festivals, winter season and opening up of the economy.

PM Modi will launch the campaign by way of a tweet, a release issued by the Ministry of Information and Broadcasting said.

The campaign will be launched with the aim to encourage people’s participation and it endeavours to be a low-cost high-intensity campaign with the key message of wear mask, follow physical distancing, maintain hand hygiene. The campaign will be launched in view of the upcoming festivals and winter season as well as the opening up of the economy, the statement said.

A Covid-19 pledge will be taken by all and a concerted action plan will be implemented by central government ministries, departments, state governments and Union Territories.

The highlights of the campaign include region-specific targeted communication in high case-load districts, simple and easily understandable messages to reach every citizen, dissemination throughout the country using all media platforms, banners and posters at public places involving frontline workers, and targeting beneficiaries of government schemes, according to the statement.

The campaign also involves putting up of hoardings, wall paintings, electronic display boards in government premises, involvement of local and national influencers to drive home the message, running mobile vans for regular awareness generation, audio messages, pamphlets and brochures for awareness.

It would also involve seeking support of local cable operators for running Covid messages and coordinated media campaign across platforms for effective outreach and impact.

The most important aim of the campaign is to encourage people's participation and a Covid-19 pledge will be taken by everyone. It endeavours to be a low-cost but high-intensity campaign with the key messages to 'wear mask, follow physical distancing, maintain hand hygiene'. Following is the link for the pledge to be taken in connection. Encourage the staff members, students and stakeholders to take the pledge Data may be filled in the attached google sheet by 09.00 AM of 09.10.2020

Prime minister to launch Jan Andolan for COVID-19 appropriate behaviour yesterday.

Amid growing public indifference to wear masks and avoid mass gatherings, Prime Minister Narendra Modi will launch a Jan Andolan for Covid-19 appropriate behaviour today on October 8, 2020. The campaign will be launched by way of a tweet in view of the upcoming festival and winter season as well as the opening up of the economy.

The aim of the campaign is to encourage people's participation and a Covid-19 pledge will be taken by everyone. It endeavours to be a low-cost but high-intensity campaign with the key messages to 'wear mask, follow physical distancing, maintain hand hygiene'.

A concerted action plan will be implemented by the Central ministries and departments, state governments and Union Territories with region-specific targeted communication in high case-load districts.

The action plan will also include simple and easily understandable messages to reach every citizen, dissemination throughout the country using all media platforms, banners and posters at public places, involving frontline workers and targeting the beneficiaries of government schemes.

It would also involve installing hoardings, wall paintings, electronic display boards in government premises, involvement of local and national influencers to drive home the message, and running mobile vans for regular awareness generation.

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Audio messages, pamphlets and brochures will also be distributed in a bid to create awareness. Support of local cable operators and the media will be sought for effective outreach and impact.

Earlier on Wednesday, Union Minister Prakash Javadekar said that the decision has been taken to remind the public that the pandemic is still raging.

social distancing and washing hands are the three ways to remain safe in the absence of any vaccine. We have decided to launch a public campaign to raise awareness about these measures in public places," said Javadekar while briefing the media on different cabinet decisions.

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